The Primrose Group can help you identify and plan for that risk, identifying situations which could harm your brand in the eyes of its customers, employees and other stakeholders.
Potential risks include industrial accidents, product recalls, criminal activity by an employee, misinformation and redundancies.
Our job is to ensure you plan effectively and respond appropriately should a crisis arise.
We can help you identify risks in your day to day communications and tailor an issues management and crisis communications plan around specific concerns.
This type of plan typically incorporates processes for recognising and reporting issues as they arise, establishing a Crisis Management Team and associated roles, determining media protocols, developing contact lists and draft media response materials, and clarifying post-crisis action steps for the main identified risks.
The Primrose Group is pleased to have helped numerous government departments, local authorities, and private organisations in this regard.
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